Franchising
Franchising
Your Health Is Not Part of a System
It's common to see businesses franchise.
By creating a system which can be replicated over and over, multiple locations can be established, all run by others who pay a franchising fee back to the main business.
Some of the biggest businesses are set up as franchises - think McDonalds.
It's common in the fitness world as well.
I love to see when coaches set up a business this way and become successful.
But unfortunately, it's not for me.
Being the McDonalds of the health and fitness space isn't a title I want.
Now when you set up a franchise system, you can affect many people.
But my thought, especially when it comes to your training, is that being a part of a system isn't the best thing for you.
When you're one of 20 or more people in a class, you are literally a number.
But this isn't to say that doing those big group classes is bad.
There is community, and they are often fun.
But the actual results are hard to come by.
It's hard to get results for everyone.
And so the training itself is usually pretty poor.
Or you particular needs won't be catered for, because they just can't.
And so the franchise system is great for the person who sets it up.
And okay for the people who actually use it - at least in the health and fitness space.
And ultimately it's up to you to decide what you want.
If being part of those big classes is the type of training you want, then go for it.
But if you're looking for results, then most individual coaches will do that for you.
I'll do that for you.
I appreciate the franchise model, but it won't be my model.
The human connection means too much.
And you, the individual deserve actual results for your hard work.
But feel free to wander into a McDonalds...there's one on every corner after all.
Until next time,
Marco
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